Magazine // Marnie LeFevre
Business SuccessMarketing

12 Ways to Generate Profit with Headlines

By | 7 min read

How fabulous would it be if you had the ability to write magnetic headlines and titles? So compelling that you could practically convert people with that one line? I have great news! Writing magnetic titles is less about talent and creativity than it is about understanding the psychology of both the general consumer and your particular ideal client. With just a few simple pieces of advice, you can be writing your own compelling, provocative title for your next article, eBook or blog post....

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Businesswoman with piggy bank and jar of coins
CommunityEmpowermentMarketing

The Increasing Relevance of Female Entrepreneurs

By | 5 min read

Women make up nearly half the world’s population, and yet only a little more than one-third of Australian businesses are owned by women. That might seem low, unless you compare that percentage to those of most other countries, where less than 30% of small businesses are being led (not necessarily owned) by women. I could go into lots of data that attempts to explain Why that is. However, I think the bigger issue is How: How you can build upon and leverage the momentum that is being...

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The Increasing Relevance of Female Entrepreneurs
MarketingSocial Media

10 No-Cost Facebook Engagement Tips

By | 6 min read

Since Facebook changed its algorithm to promote personal connections, posts from business pages have been buried deeper and deeper in followers’ news feeds. You might see the same post from a friend over and over again, but somehow miss exciting updates from your favourite coffee shop or retailer. Facebook tells us that the purpose is to build more quality person-to-person interactions. I think it’s also (or mostly) about convincing businesses that they need to PAY for sponsored ads in...

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A woman sits on the couch, scrolling social media.
MarketingOnline MarketingSocial MediaVideo

Grow Your Business with Facebook Live

By | 3 min read

When it comes to marketing and branding, it’s critical that you touch people where they live, with the kind of information they want, delivered in the way they prefer to receive it. As female entrepreneurs, business owners, brand builders and marketers, we know that it matters what our target markets have to say about how we’re communicating and interacting with them. Do they want images? Text? Video? If your target market is typical, it’s filled with consumers who prefer to absorb...

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Woman with open laptop showing facebook login screen
Business SuccessCommunityNetworking

Givers Gain: A Small Business Networking Strategy

By | 5 min read

I hope I’m about to change the way you view small business networking for female entrepreneurs. If you’ve heard that before, and still have the same amount of contempt. For stuffy luncheons in random hotel meeting rooms with people you don’t know, well then you’re in for a treat. This new networking method does away with just about everything you’ve learnt to despise about this necessary function of business marketing. You see, up until now, you’ve probably viewed networking events. As a...

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Two women and one man talking to each other inside their workplace.
Business Success

The Best Business Ideas for You

By | 5 min read

You have a strong entrepreneurial spirit, and a desire to start your very own business. As a smart, motivated businesswoman, you have plenty to prove, a range of business ideas to choose from, and a strong desire to succeed. But what’s your best path to success? What type of business should you start? And how will you choose the best business idea for you? Are you a Born Entrepreneur? That’s not always the case. Sometimes, an entrepreneur is born. She’s motivated. She’s an over-achiever....

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A women entrepreneur holding a briefcase.
Business SuccessCommunityMarketingNetworking

How to use Publicity to Grow your Business

By | 5 min read

One of a small or micro business owner’s biggest challenges is getting the word out about her business. You know your ideal customers are out there, and that they need your product or service. But how are you going to reach them? Without busting your shoestring budget with advertising? Publicity is one fabulous way to put your business in front of your target market. It’s rather simple in theory: Find the publications and media outlets that are delivering news to your target market. Appeal...

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How to use Publicity to Grow Your Business
MarketingOnline Marketing

Why Doesn’t Your Email Marketing Work?

By | 5 min read

What does your email marketing campaign look like? If you’re already puzzled by that question, then it could be that you don’t have an email marketing campaign. Any sort of organisation or strategy for using your customer’s inboxes to make connections, build relationships, grow trust and SELL. It’s true that emails help to keep your brand top-of-mind. However, if you’re not planning those emails with a strategy that’s tailored to what your ideal customers really want to know, then you’re...

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Why doesn't your email marketing work?
Online Marketing

Our Top 23 Website Necessities Every Small Business Needs to Include

By | 23 min read

You never have a second chance for a first impression!

Every type of business needs a website, nowadays having it is a bare necessity. After all, the Internet is where consumers are going to research and make purchases.
But is having any old website enough for a female entrepreneur to build and grow her small business? It's not.

Here are my top 23 website necessities that every small business website needs!

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A woman sitting on her table, searching websites on her desktop.

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