Marnie LeFevre - Fempire

Winner of our First-Prize Scholarship Announced

If you hadn't heard about Fempire's Scholarship Opportunity. Then you didn't know we were giving away more than $50,000 worth of education and membership to 31 deserving women. The highest award was worth over $4,000. Including a $3,500 scholarship to attend our 3-day Fempreneur Course. As well as 12-month access to our online Fempire Academy. They awarded 30 scholarships of $1,100. Along with 12-month access to the online academy (for a total value of $1,688 each). We received over 150...

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A smiling face of a woman winning a scholarship.

Marketing Online Marketing Personal Growth Sales

You Can LOVE to Sell

By Marnie LeFevre | 3 min read

How do you feel after scheduling a meeting with a potential client? Do you break out in a cold sweat? Do you think about calling in sick? And, Do you resolve early on not to worry too much. About losing the sale because you're "just not that good at this"? There's a problem—and it's not you. Because you're a woman. Most of the things you've been taught about selling don't apply. That's why it's not working (and the reason you're not enjoying it). Does that mean you're wrong for the job? No....

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A female entrepreneur doing online selling.

Marketing

Creating Your Customer Avatar

By Marnie LeFevre | 4 min read

You're a woman with a start-up. You had a brilliant business idea, and now you're getting all your ducks in a row so you can take it to your town…or the world. Your product has been created. The logo is hot off the presses and you just hired your first employee. Now what? It's time to take it to market, right? Not so fast. You've missed something—something that could be the most important thing your business will create. It's a customer avatar, and without it, you really don't have a...

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Marketing

Find Your Target Market

By Marnie LeFevre | 4 min read

Find your Target Market? Imagine having an entire pool of ideal clients just waiting to hear from you. To interact with your business and to buy from it. As a woman in business, you've probably got lots of friends and associates. Who are willing to support your work and to spread the word about you. But how many of them are your dream clients? Thank your family and friends for their help. And then set out to find the group of people who have been waiting for a brand just like yours. This...

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A women entrepreneur holding a binocular. Searching for Target Market

Branding Online Marketing Personal Branding

Building a Personal Brand

By Marnie LeFevre | 4 min read

So, you've built your business brand? And you think that's all you'll need to be a woman of influence? I'm sorry, but you're not finished. Those who will follow you—who will buy from you and remain loyal to you—want to know who you are, why you're on this mission, what motivates you, what lights you up…and why you want to help them. They want to decide for themselves if they feel a kinship with you; if your business is one they can believe in and want to support. How are you going to do all...

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Branding Social Media

Facebook for Business: The Importance of a Presence There

By Marnie LeFevre | 4 min read

How can women like me gain brand awareness and build visibility for our companies? It seems to be the timeless, everlasting question on the minds of female business owners everywhere. We all need low-cost methods for reaching and appealing to those consumers. We believe will benefit from and stay loyal to us. And yet, we struggle. One way to gain massive ground in this area is by employing the benefits offered by Facebook. We all know that social media plays a major role in marketing...

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Marketing

Understanding your Target Market – How Important is it?

By Marnie LeFevre | 4 min read

We have a $1 jar at work. It is not a swear jar (though we might benefit from one of those as well!). It is a jar for every time a new client tells us their target market is “everyone”. The jar is getting close to full! If you sell say "recipe books" online. Your market the 90 year old in the nursing home. Who has no computer and who has their meals cooked for them? Do 10 year old buy your service? I know this is extreme, however lets strip it back to people who just don’t like to cook....

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Empowerment Networking

The Value of Networking for Women in Start-Ups and Small Business

By Marnie LeFevre | 4 min read

You’re looking for ways to increase the number of people you reach, the number of quality business relationships you establish…all whist decreasing the capital and time you invest in strengthening your start-up or small business within the market. In this, you’re not alone. When I’m asked about the highest ROI activities for start-ups and small business. Networking is always part of my answer. Why? Because ‘people buy people’ and if you are not out meeting new people you are losing the...

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