Business SuccessPersonal Growth

Leverage the Abundance Factor

Women entrepreneurs have been told for decades that we have to choose: Marriage or Start-Up, Family or Business, Recreation or Success. When in fact, the truth lies in an entirely different place. It turns out that the happier we are in our personal lives, the more productive and profitable our businesses are. How can this be? Well, it turns out that the attitude that causes lots of good things to happen in our lives is the same attitude that promotes success. One area supports the other,...

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MarketingOnline Marketing

How to Write a Marketing Plan

You use lots of different strategies in your business. You predict how much inventory you’re going to need. You’ve chosen your brand’s colours and designed its logo to attract a particular segment and to appeal to your target market. You’ve worked out a strategy for delegating all the tasks necessary for opening your new business…or covering responsibilities as it grows.
And yet, you don’t have a marketing plan.

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woman tapping on marketing plan
Business SuccessPersonal Branding

7 Ways To Be An Inspiring Leader In Small Business

Those of us who choose to be a small business owner are in some way required to step into leadership, even if we’re not explicitly aware of it. When I quit my corporate career of almost fifteen years as a Consulting Engineer in 2011, it wasn’t because I wanted to become a leader. I had taken on various leadership roles throughout my career and enjoyed the opportunity to lead, support, and inspire others. But I quit my corporate career because I wanted to experience more joy in my work, more...

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Woman standing in front of board that say leader
MarketingPersonal GrowthSales

Women in Business: Why they Under-Charge

It's an epidemic: Business women are charging too little for their products and services, and as a result, they're over-working themselves just to keep up. Sound familiar? Do you find yourself working extra hours or making financial sacrifices in order to maintain margins? Or do you drop your prices, only to attract the kinds of customers you don't want? Give away your product just to say you've made X amount in sales this month?  These are the people who will...

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Personal Growth

Does Intuition have a Place in Business?

Your intuition attempts to speak to you every day, in words, sounds, visions, smells, feelings, emotions, sensations and so much more. It has seen and experienced things that add to your psyche’s massive bank of subconscious awareness, and it’s all there just waiting for you to access it and use it to make important decisions.

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Does Intuition have a Place in Business?
Online MarketingSocial Media

Social Media Platforms for your Business

Social media isn't just "social." It can be any business woman's key to reaching her target market and making invaluable business connections. However, it can be challenging to figure out which social media platforms to use—and how to use them to promote your brand. So, without delay, let's get into the different channels and their marketing capabilities. Facebook: This social media giant has the most recognition of all the platforms, as well as the largest demographic range. That means...

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woman with ipad that says social media
Business Success

What’s in a Business Plan: 15 Things Every Businesswoman Should Know

There are lots of reasons to have a business plan, and I’m sure you’re aware of many of them. However, one of the most important reasons—and one that’s often overlooked—is the value of having a business plan for your own inspiration, motivation, guidance and achievement.

need to make beneficial decisions for the building and growth of your start-up, small business or micro-business.

Here are 15 things every business plan needs to include!

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Business SuccessOnline Marketing

What You Need to Know About How to Create an Online Course

So, you’re interested in packaging up your knowledge and want to know how to create an online course? Online courses can be nice little assets for your business, and have the potential to create a semi-passive income stream when done the right way. But don’t be fooled into thinking it’s an easy process. If you slap something together quickly and then sit back and wait for the dollars to roll in, you may be left a little disappointed. First up, let’s take a look at the four components that...

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