Bridging Science and ‘Woo-Woo’: Two Scientific Discoveries and Five Great Leaders Changing How We View the World
Science is now helping us emerge from the cultural trance. That haves us believe we are just our physical bodies and there is nothing beyond the physical senses. Scientific breakthroughs are confirming what ancient spiritual teachers have been saying for thousands of years: There is more to you than meets the eye. "The notion that science and spirituality are somehow mutually exclusive does a great disservice to them both."Carl Sagan Feeling compelled to write this article because...
How to use Publicity to Grow your Business
One of a small or micro business owner’s biggest challenges is getting the word out about her business. You know your ideal customers are out there, and that they need your product or service. But how are you going to reach them? Without busting your shoestring budget with advertising? Publicity is one fabulous way to put your business in front of your target market. It’s rather simple in theory: Find the publications and media outlets that are delivering news to your target market. Appeal...
7 Powerful Strategies to Help You Get Through Those Days When You Just Want to Give Up on Your Dream
Do you not usually one to focus your time and energy on things that aren’t working because you're acutely aware that “What we focus on grows and expands” and all of that. And yet, we also think there’s enormous value in sharing our vulnerability and real-life struggles so that we know we’re not alone and so that we can help each other through them. And sometimes we have days where it all just feels really hard. It’s OK to feel that way every now and then. It’s part of the natural cycle...
Why Doesn’t Your Email Marketing Work?
What does your email marketing campaign look like? If you’re already puzzled by that question, then it could be that you don’t have an email marketing campaign. Any sort of organisation or strategy for using your customer’s inboxes to make connections, build relationships, grow trust and SELL. It’s true that emails help to keep your brand top-of-mind. However, if you’re not planning those emails with a strategy that’s tailored to what your ideal customers really want to know, then you’re...
Our Top 23 Website Necessities Every Small Business Needs to Include
You never have a second chance for a first impression!
Every type of business needs a website, nowadays having it is a bare necessity. After all, the Internet is where consumers are going to research and make purchases.
But is having any old website enough for a female entrepreneur to build and grow her small business? It's not.
Here are my top 23 website necessities that every small business website needs!
10 Rules for Heart-Centered Changemakers
There’s an inextinguishable fire in your belly to make a positive difference. Maybe you don’t fully understand why, but you feel it, without a doubt. You know the world’s predicament and you wish you could do more.
Leverage the Abundance Factor
Women entrepreneurs have been told for decades that we have to choose. Marriage or Start-Up, Family or Business, Recreation or Success. When in fact, the truth lies in an entirely different place. It turns out that the happier we are in our personal lives, the more productive and profitable our businesses are. How can this be? Well, it turns out that the attitude that causes lots of good things to happen in our lives. Is the same attitude that promotes success. One area supports the other,...
How to Write a Marketing Plan
You use lots of different strategies in your business. You predict how much inventory you’re going to need. You’ve chosen your brand’s colours and designed its logo to attract a particular segment and to appeal to your target market. You’ve worked out a strategy for delegating all the tasks necessary for opening your new business…or covering responsibilities as it grows.
And yet, you don’t have a marketing plan.
7 Ways To Be An Inspiring Leader In Small Business
Those of us who choose to be a small business owner are in some way required to step into leadership, even if we’re not explicitly aware of it. When I quit my corporate career of almost fifteen years it wasn’t because I wanted to become a leader. I had taken on various leadership roles throughout my career and enjoyed the opportunity to lead, support, and inspire others. But I quit my corporate career because I wanted to experience more joy in my work. More creativity, more authentic...
As featured in:
