A Fascinating Perspective into Business Ownership and Gender
In the United States alone there are over 11.3 million female-owned businesses. But, how do they compare to those run by men? From the get-go, women are more likely to start businesses than men with 47% of women following through on starting a businesses, compared with 44% of men. Interestingly, from 2006 to 2016, in Australia the proportion of women as business owners/managers rose from 31% to 33%. This growth may have been small, but it is significant when considering that there was also...
How To Grow Your Pinterest Audience When You Create a New Account
So, you’ve heard all the wonderful advice about how you need to be using Pinterest to grow your business’s audience, and you’ve created a Pinterest account...but you’re not sure what to do next. How do you actually start gaining traction and building an audience? Before we get into how you can grow your Pinterest audience for your business, the very first step is to make sure your Pinterest account is actually a Business account - not a Personal one. If it is a Personal account, it’s easy...
How to be a Mother and Successfully Grow a Business and Family at the Same Time
Being a working mother requires an almost supernatural ability to keep dozens of balls in the air simultaneously. And if you’re a Mother who’s chosen to grow your own business while simultaneously raising children, you’ve taken on the ultimate challenge. Many of us choose to become an entrepreneur because we’re passionate about our business vision and we want to have the flexibility and freedom to fit in around our children and their needs. But the harsh reality is that juggling...
12 Powerful Reasons Why You Need a ‘Brand Why’
So, why does your brand exist? Answering the question of Why is a foundational building block in the development of your brand. It will guide your decision-making, and ultimately, the success of your business. So what is a brand Why? It’s the reason you get out of bed in the morning to go to work. The reason you endure low times and frustrations in your business. It’s the thing that fulfils you. The thing that drives you and makes you want to go back to working on your business, again and...
12 Ways to Generate Profit with Headlines
How fabulous would it be if you had the ability to write magnetic headlines and titles? So compelling that you could practically convert people with that one line? I have great news! Writing magnetic titles is less about talent and creativity than it is about understanding the psychology of both the general consumer and your particular ideal client. With just a few simple pieces of advice, you can be writing your own compelling, provocative title for your next article, eBook or blog post....
The Increasing Relevance of Female Entrepreneurs
Women make up nearly half the world’s population, and yet only a little more than one-third of Australian businesses are owned by women. That might seem low, unless you compare that percentage to those of most other countries, where less than 30% of small businesses are being led (not necessarily owned) by women. I could go into lots of data that attempts to explain Why that is. However, I think the bigger issue is How: How you can build upon and leverage the momentum that is being...
10 No-Cost Facebook Engagement Tips
Since Facebook changed its algorithm to promote personal connections, posts from business pages have been buried deeper and deeper in followers’ news feeds. You might see the same post from a friend over and over again, but somehow miss exciting updates from your favourite coffee shop or retailer. Facebook tells us that the purpose is to build more quality person-to-person interactions. I think it’s also (or mostly) about convincing businesses that they need to PAY for sponsored ads in...
Does Gender Matter When it Comes to Choosing the Right Mentor?
A Female Perspective on the Role of Gender in Professional Mentoring Relationships. Gender isn’t something I’ve ever attached a lot of significance to because I believe that men and women are equally competent and necessary in the workplace. Growing up as the middle child of three sisters, and we were fortunate to have a loving father who instilled in us an enduring belief that we could do or be whatever we wanted, as long as we put our mind to it. My father was convinced that women belong...
Grow Your Business with Facebook Live
When it comes to marketing and branding, it’s critical that you touch people where they live, with the kind of information they want, delivered in the way they prefer to receive it. As female entrepreneurs, business owners, brand builders and marketers, we know that it matters what our target markets have to say about how we’re communicating and interacting with them. Do they want images? Text? Video? If your target market is typical, it’s filled with consumers who prefer to absorb...
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