How to Write a Marketing Plan
You use lots of different strategies in your business. You predict how much inventory you’re going to need. You’ve chosen your brand’s colours and designed its logo to attract a particular segment and to appeal to your target market. You’ve worked out a strategy for delegating all the tasks necessary for opening your new business…or covering responsibilities as it grows.
And yet, you don’t have a marketing plan.
7 Ways To Be An Inspiring Leader In Small Business
Those of us who choose to be a small business owner are in some way required to step into leadership, even if we’re not explicitly aware of it. When I quit my corporate career of almost fifteen years it wasn’t because I wanted to become a leader. I had taken on various leadership roles throughout my career and enjoyed the opportunity to lead, support, and inspire others. But I quit my corporate career because I wanted to experience more joy in my work. More creativity, more authentic...
Women in Business: Why they Under-Charge
It's an epidemic: Business women are charging too little for their products and services. As a result, they're over-working themselves just to keep up. Sound familiar? Do you find yourself working extra hours or making financial sacrifices in order to maintain margins? Or do you drop your prices, only to attract the kinds of customers you don't want? Give away your product just to say you've made X amount in sales this month? These are the people who will naturally...
Does Intuition have a Place in Business?
Your intuition attempts to speak to you every day, in words, sounds, visions, smells, feelings, emotions, sensations and so much more. It has seen and experienced things that add to your psyche’s massive bank of subconscious awareness, and it’s all there just waiting for you to access it and use it to make important decisions.
Social Media Platforms for your Business
Social media isn't just "social." It can be any business woman's key to reaching her target market and making invaluable business connections. However, it can be challenging to figure out which social media platforms to use. And how to use them to promote your brand. So, without delay, let's get into the different channels and their marketing capabilities. Facebook: This social media giant has the most recognition of all the platforms, as well as the largest demographic range. That means...
What’s in a Business Plan: 15 Things Every Businesswoman Should Know
There are lots of reasons to have a business plan, and I’m sure you’re aware of many of them. However, one of the most important reasons—and one that’s often overlooked—is the value of having a business plan for your own inspiration, motivation, guidance and achievement.
need to make beneficial decisions for the building and growth of your start-up, small business or micro-business.
Here are 15 things every business plan needs to include!
What You Need to Know About How to Create an Online Course
So, you’re interested in packaging up your knowledge and want to know how to create an online course? Online courses can be nice little assets for your business, and have the potential to create a semi-passive income stream when done the right way. But don’t be fooled into thinking it’s an easy process. If you slap something together quickly and then sit back and wait for the dollars to roll in, you may be left a little disappointed. First up, let’s take a look at the four components that...
Do You Really Need a Business Plan?
You've been told you need a business plan. And even though you're not 100% certain what that is. You're wondering if it's really necessary for your small or micro business in this, the 21st Century. Things aren't as strict as they used to be, right? You've got the plans for your business in your head. You can send out anything people need with the stroke of a key. Instead of submitting some stuffy document, right? Well, I can understand how you might've developed those impressions. However,...
5 Strategies to Improve Your Customer Engagement with Facebook Messenger Bots
You know Facebook. It’s the social media giant that’s giving women the opportunity to put their businesses in front of 1.79 billion daily active users. But did you know that even Facebook Messenger can be used as an automatic marketing and engagement tool for your business? All you need is a Facebook chatbot.
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