You Can LOVE to Sell
How do you feel after scheduling a meeting with a potential client? Do you break out in a cold sweat? Do you think about calling in sick? And, Do you resolve early on not to worry too much. About losing the sale because you're "just not that good at this"? There's a problem—and it's not you. Because you're a woman. Most of the things you've been taught about selling don't apply. That's why it's not working (and the reason you're not enjoying it). Does that mean you're wrong for the job? No....
Creating Your Customer Avatar
You're a woman with a start-up. You had a brilliant business idea, and now you're getting all your ducks in a row so you can take it to your town…or the world. Your product has been created. The logo is hot off the presses and you just hired your first employee. Now what? It's time to take it to market, right? Not so fast. You've missed something—something that could be the most important thing your business will create. It's a customer avatar, and without it, you really don't have a...
Find Your Target Market
Find your Target Market? Imagine having an entire pool of ideal clients just waiting to hear from you. To interact with your business and to buy from it. As a woman in business, you've probably got lots of friends and associates. Who are willing to support your work and to spread the word about you. But how many of them are your dream clients? Thank your family and friends for their help. And then set out to find the group of people who have been waiting for a brand just like yours. This...
Grow Your List with our Top 10 Lead Magnets
What could you do with a bigger and better list?
Would you grow your network?
Serve more of your target market to make more conversions?
5 Reasons to Grow your Business with the Power of Blogging
You've heard it again and again: You should be blogging. Not only are you unsure about why you need to be blogging, you cannot fathom how other female business owners are using their blogs to drive traffic to their websites…and even creating income for their brands.
We've seen it happen again and again, and have compiled a list of tips and tricks for creating a blog from nothing.
The Real Value of Great Graphic Design
What is graphic design? Is an artist with tools far more advanced than a paintbrush just digitally 'drawing' pretty pictures? Or is it the communication of ideals, values and promises through visuals? Is it problem-solving through the use of fonts, lines, shapes and colours? Is it the use of non-verbal psychology to attract, convince and win? As you've probably guessed, graphic design is far more than indiscriminate images that look nice. According too Marryville.com, they're non-verbal...
Building a Personal Brand
So, you've built your business brand? And you think that's all you'll need to be a woman of influence? I'm sorry, but you're not finished. Those who will follow you—who will buy from you and remain loyal to you—want to know who you are, why you're on this mission, what motivates you, what lights you up…and why you want to help them. They want to decide for themselves if they feel a kinship with you; if your business is one they can believe in and want to support. How are you going to do all...
Facebook for Business: The Importance of a Presence There
How can women like me gain brand awareness and build visibility for our companies? It seems to be the timeless, everlasting question on the minds of female business owners everywhere. We all need low-cost methods for reaching and appealing to those consumers. We believe will benefit from and stay loyal to us. And yet, we struggle. One way to gain massive ground in this area is by employing the benefits offered by Facebook. We all know that social media plays a major role in marketing...
Understanding your Target Market – How Important is it?
We have a $1 jar at work. It is not a swear jar (though we might benefit from one of those as well!). It is a jar for every time a new client tells us their target market is “everyone”. The jar is getting close to full! If you sell say "recipe books" online. Your market the 90 year old in the nursing home. Who has no computer and who has their meals cooked for them? Do 10 year old buy your service? I know this is extreme, however lets strip it back to people who just don’t like to cook....
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